StandUp Paddle: The World’s Fastest Growing Water Sport

The ISA officially sanctions and maintains a minority ownership stake in the Association of Paddlesurf Professionals (APP) World Tour, the exclusive global professional tour of SUP Racing & SUP Surfing that features all the world’s top SUP athletes.

Through the partnership, the ISA and APP are working to harmonize and promote the sport, athlete development, format innovation, commercial enhancement and media distribution.

Olympic Ambitions 

In 2015, the ISA presented SUP to be included as a discipline on the Sports Program for the Tokyo 2020 Games. While shortboard surfing was accepted and SUP was not, the dream of SUP’s Olympic inclusion lives on in the ISA’s ambitions for future editions of the Games.

Following the CAS decision in August 2020, the ISA immediately presented the opportunity for SUP to be included in the Paris 2024 Games. While it was too late to make changes to the Paris sports program, the ISA will continue to promote and present this opportunity for the LA 2028 and Brisbane 2032 Olympic Games.